Who wrote the pages and are they an expert? Is a biography of the author included? How can I find out more about the author?
What does the author say is the purpose of the site? What else might the author have in mind for the site? What makes the site easy to use? What information is included and does this information differ from other sites?
When was the site created? When was the site last updated?
Where does the information come from? Where can I look to find out more about the sponsor of the site?
Why is this information useful for my purpose? Why should I use this information? Why is this page better than another?
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